Content strategist + writer with experience in tech, financial services, healthcare, and consumer products.
I am a results-driven copywriter and content strategist with a knack for project management, long- and short-form copy, and producing optimized content for search engines. I thrive in a collaborative environment where ideas can be shared and all voices can be heard.
Resume
BA, English with a concentration in Writing
Montclair State University, Montclair NJ
2008
300hr Advanced Yoga Teacher Training
Hudson Yoga Project, Hoboken NJ
2018
Yin Yoga Training Level 1 + 2
Sacred Sounds Yoga, New York NY
2017
Content Writer, Digital Operations
March 2020 - Present
Verizon Wireless
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Responsible for editing and publishing relevant, engaging content that drives sales and traffic to the Verizon Wireless website.
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Write product pages for smartphones, connected devices, and accessories.
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Communicate directly with OEMs (original equipment manufacturer) and legal departments to ensure copy is approved and on brand.
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Strategize how content needs to be developed and created, while incorporating the brand voice.
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Uploading and scheduling articles to publish on the VZW site using Adobe Experience Manager.
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Ensure proper SEO for all content, including meta titles, meta description, keywords, internal, and external links.
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Update old products with new legal requirements or promotions.
Verizon is transforming how people, businesses, and technologies interact, setting the stage for the next Industrial Revolution.
A Magazine sharing the hustle of entrepreneurs and small business owners with an entrepreneurial mindset.
Copywriter, Editor + Digital Correspondent
Smart Hustle Magazine
April 2019- Present
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Produce and write compelling articles/blogs about businesses and entrepreneurship that are featured on Smart Hustle.
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Creatively turn interviews and podcasts into articles.
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Cover events as a Digital Correspondent and write appealing content about business and events.
A Hoboken & Jersey City lifestyle website sharing news, events, real estate, wellness, and more, for locals by locals.
Managing Editor + Senior Writer
Hoboken Girl Lifestyle Magazine + News | Hoboken NJ
April 2019- Present
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Write sponsored articles about businesses and events that are local to Hudson County, NJ.
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Create emails in MailChimp and draft content when clients pay for an email newsletter.
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Maintain HobokenGirl editorial style and tone.
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Communicate directly with clients of HobokenGirl and review / complete suggested edits to content.
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Copyedit other writers’ work and provide feedback.
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Help plan content calendar and move around editorial deadlines as needed
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Interview and review new writers work to determine the best use for their skill set.
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Help maintain website and content updates.
Copywriter + Editor
Akamai Technologies | Cambridge, MA (remote work)
January 2019 - July 2019
(6 month contract)
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Write new copy for marketing campaigns, maintaining the brand’s voice and editorial style.
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Write copy for landing pages, emails, paid & organic social media, sales letters, and non-digital campaigns.
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Utilize project management software (Jira) to manage workflow and deadlines.
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Copyedit content for errors, consistent brand messaging, and proper use of in-house editorial style guide.
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Collaborate with web development and strategy teams to create content formatting and layout themes.
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Attend marketing and creative team calls.
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Help maintain project organization for entire content team within Google Drive.
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Turnaround work within tight deadlines.
A global content delivery network, cybersecurity, and cloud service company, providing web/internet security services
An innovation agency focused on marketing, advertising, video production, technology, and consulting.
Content Strategist/Copywriter / Editor
The Macallan Group | Hoboken, New Jersey
2017 - 2020
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Copywrite content for various marketing materials: brochures, press releases, signage, social media paid posts, landing pages.
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Content calendar planning for clients, including social media and blogs.
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Write new copy for client websites, maintaining the client’s voice.
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Clients consist of medical practices & hospitals, medical devices, education, and insurance.
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Research business verticals and client competition.
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Collaborate with web development and strategy teams to create content formatting and layout themes.
Marketing Copywriter/Editor
Wolff Olins (Omnicom Group)| New York, NY
September 2018 - November 2018
(project based)
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Review client copy and edit to match voice, tone and brand
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Write new copy for client websites and marketing campaigns, maintaining the clients voice
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Collaborate with web dev and strategy team to create content formatting and layout themes
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Audit content for consistency in length and style
A global agency offering branding and creative services to industries in technology, media, culture and nonprofit.
Copywriter & Editor / Social Media
WeGotLites.com| Staten Island, New York
2016 - 2019
WeGotLites.com is the place to find high-end quality and custom made Lighting Fixtures and Home Decor at prices that won't break your renovation or decorating budget.
- Edited current website content and blog posts
- Drafted new blog posts, product descriptions
- Create social media content for Facebook and Instagram